Many years ago, when I first started selling promotional products, I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market, health care, that my business quickly doubled and then tripled, becoming one of the fastest-growing companies in my region.
As a business coach, my niche is working with promotional products sales professionals. I teach them proven strategies to get more business, choice clients and make more money. I encourage the people I coach to become an expert in one or more niche markets and focus their energies there for maximum profitability.
Here are 5 ways to define your promotional products niche market:
- The industries you serve (health care, education, etc.)
- The products you most enjoy selling (apparel, writing instruments, etc.)
- The problems you solve (fast service, fulfillment, etc.)
- The programs you market (safety, wellness, etc.)
- The demographic you target (seniors, teens, etc.)
One important point to keep in mind is that you can sell outside of your niche market, this is just where you will concentrate the majority of your marketing efforts.
Once you’ve decided on a niche, learn as much as possible about it by visiting related web sites, subscribing to magazines, joining organizations and attending trade shows that target your niche. The idea is to be as visible as possible in your niche.
Thinking about a niche marketing, but not sure how to get started? Want to know the hot niche markets and how to easily find prospects? Check out my newly updated Niche to Be Rich program, it’s got everything you need to transform your promotional products business and dramatically increase your income. If you hurry you can save $100.00, plus get exclusive bonuses and my expert help.
What’s your opinion? Do you have a niche market or markets? How has niche marketing worked for you? Please comment below.
Rosalie Marcus, The Promo Biz Coach is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.com. Reach her at [email protected].
